Testing one 2….one 2 The world is out there Ripe for the taking Why don’t we reach for the stars Go the distance Engage Create Have fun Sadly… The reality is we cocoon ourselves In a series of self-serving biases And a whirlpool of our own undoing So life is calling Just reach out and answer it So that everything will be alright Everything will be alright
There is good storytelling when one can create a cohesive story where it pertains to the simple formula of an introduction, a problem and then a solution. However, in this transmedia digital age, a great story is when a storyteller can truly weave a great story that pertains to the above formula and includes rich characters that mean something to the readers. There needs to be a sense of empathy and belonging that is created ones a reader truly becomes…
The world we live in is brimming with information each and every day. The World Wide Web had erupted and evolved from the fledgeling web 1.0 to 2.0 and now to the new 3.0. So all of us are spoilt for choice to get information out of the web. Web surfing takes a new meaning where the figurative waves are getting higher and higher as we speak. The analogy of getting information from the internet is that of trying to…
The Failed Marriage Proposal video might be a marketing campaign This video has been circulating everywhere and it has gone viral yet it might have been social media marketing ploy by Cadbury no less. One of the best recent shock and awe videos that is greatly acclaimed. Although this might have had been a hoax or not, the internet had spoken. People had come to notice this video and it has had thus gone viral. In a world where we…
I met by one of my friends who wanted some ideas to help market her fledgling tennis coaching company so that she could get more clients. In a monopolistic market where there are countless other firms providing the same offering as in tennis coaching at various rates how could she get noticed and position her company in the minds of her potential consumers as a better offering than other competitors out there. Well I thought to list down all of…
Adapting content into different media has been and always will be a practice that is actually helping the Transmedia cause across the globe. If you look into the popular culture there is a litany of examples about adapted media. To list a few there is the Harry Potter series from Novels to the Movie, The Detective Conan Series from Japan from Manga to Anime to TV live-action to Movies and Adaptation of old stories like the eastern legend of the…
