I met by one of my friends who wanted some ideas to help market her fledgling tennis coaching company so that she could get more clients. In a monopolistic market where there are countless other firms providing the same offering as in tennis coaching at various rates how could she get noticed and position her company in the minds of her potential consumers as a better offering than other competitors out there. Well I thought to list down all of…
Adapting content into different media has been and always will be a practice that is actually helping the Transmedia cause across the globe. If you look into the popular culture there is a litany of examples about adapted media. To list a few there is the Harry Potter series from Novels to the Movie, The Detective Conan Series from Japan from Manga to Anime to TV live-action to Movies and Adaptation of old stories like the eastern legend of the…
Storytelling is an art form that had survived throughout the ages and aeons and is still practice today. It could be deduced that storytelling is as old as time. The popular song from Disney’s feature movie: the Beauty and the Beast goes; “a tale as old as time” cements this statement. From the stone-age to the digital age that we are in now storytelling was, is and always will be an important part of human society. All human beings have…
Lets go on a journey to witness and record the great things that are coming to pass in this brave new world of a quagmire of content stewn upon a cacophony of media that permeates through different platforms to become transmedia content.
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